IT Cosmetics

Brand Identity, Digital Marketing Design, Web/E-Commerce Design, Social Media
IT Cosmetics︎︎︎ is a female-founded beauty brand under L’Oréal Groupe︎︎︎, offering clinically forward makeup and skincare to empower women to feel confident in their ever-evolving skin. As part of IT Cosmetics’ Creative DMI (Developmental Marketing International) team, we designers create visual assets that live within branding, social, and digital platforms that are later adapted and localized by markets worldwide.


CC+ Cream Full-Coverage Foundation ︎︎︎




︎︎︎ CC+ Cream Shade Finder Quiz︎︎︎


︎︎︎ Amazon product page visual assets︎︎︎


Do It All Lip Transformer ︎︎︎




︎︎︎ Product page visual assets︎︎︎



︎︎︎ Digital assets - Homepage banner, Content tiles, Email design


Hello Sunshine 3-in-1 Sunscreen ︎︎︎



︎︎︎ Email banner, Homepage product tile


︎︎︎ Retargeting ads


Confidence in a Cream ︎︎︎



︎︎︎ Amazon Brand Store Banner for ‘World Refill Day’ Campaign


Do It All Serum Color Balm ︎︎︎



︎︎︎ PR Mailer Packaging Design Rendering


︎︎︎ Email page designs


Do It All Sheer Tint Face Balm ︎︎︎



︎︎︎ Social Infographics for Instagram︎︎︎


︎︎︎ Redesigned BAs (Before & After)


ULTA Beauty World Expo 2026 ︎︎︎




︎︎︎ Mockup and Final Wall Deco for IT Cosmetic’s Booth @ ULTA Beauty World 2026 Florida, Orlando 


Holiday IT-Mas 2025 ︎︎︎



︎︎︎ Social Infographics


︎︎︎ IT-Mas 2025 Unwrap Healthy Hydration Skincare Set︎︎︎ PDP Design