Converse Store Installation

Motion Graphics, Brand Identity

Converse Store Installation is a project that aims to promote 3 clothing items from the brand Converse; a pant, a shirt, and a shoe. The installation introduces the collection as a whole and goes through each product with each of its own mottos. Each item has its own unique visual language which is highlighted through the motion and type. The monochromatic look and bold typeface used throughout the installation embody Converse's image and their authentic street-style culture.