IT Cosmetics
Brand Identity, Digital Marketing Design, Web/E-Commerce Design, Social MediaIT Cosmetics︎︎︎ is a female-founded beauty brand under L’Oréal Groupe︎︎︎, offering clinically forward makeup and skincare to empower women to feel confident in their ever-evolving skin. As part of IT Cosmetics’ Creative DMI (Developmental Marketing International) team, we designers create visual assets that live within branding, social, and digital platforms that are later adapted and localized by markets worldwide.
CC+ Cream Full-Coverage Foundation ︎︎︎
︎︎︎ CC+ Cream Shade Finder Quiz︎︎︎
Do It All Lip Transformer ︎︎︎
︎︎︎ Product page visual assets︎︎︎
︎︎︎ Digital assets - Homepage banner, Content tiles, Email design
Hello Sunshine 3-in-1 Sunscreen ︎︎︎
︎︎︎ Email banner, Homepage product tile
︎︎︎ Retargeting ads
Confidence in a Cream ︎︎︎
︎︎︎ Amazon Brand Store Banner for ‘World Refill Day’ Campaign
Do It All Serum Color Balm ︎︎︎
︎︎︎ PR Mailer Packaging Design Rendering
︎︎︎ Email page designs
Do It All Sheer Tint Face Balm ︎︎︎
︎︎︎ Social Infographics for Instagram︎︎︎
︎︎︎ Redesigned BAs (Before & After)
ULTA Beauty World Expo 2026 ︎︎︎
︎︎︎ Mockup and Final Wall Deco for IT Cosmetic’s Booth @ ULTA Beauty World 2026 Florida, Orlando
Holiday IT-Mas 2025 ︎︎︎
︎︎︎ Social Infographics
︎︎︎ IT-Mas 2025 Unwrap Healthy Hydration Skincare Set︎︎︎ PDP Design
Q Prime Artist Management
Social Media, Motion Graphics, Video Editing, Graphic Design A collection of design works for the musicians and bands under Q Prime︎︎︎ that span from Apple Music motion graphics, social media graphics, lyric videos, and Instagram stickers.
Apple Music Album Motion ︎︎︎
︎︎︎ Annie DiRusso’s Single ‘Wet’
︎︎︎ Annie DiRusso’s Single ‘Wearing Pants Again’
︎︎︎ Declan McKenna’s Double Single ‘Champagne / That’s Life’
Social Media Graphics ︎︎︎
︎︎︎ Disturbed’s Halloween Social Graphics on Instagram Reels & Facebook Post
︎︎︎ Disturbed’s New Year Social Graphics on Instagram Reels & Facebook Post
︎︎︎ Declan McKenna’s Instagram Post & Newsprint announcement on going Indie
Lyric Video ︎︎︎
︎︎︎ Chromes’s ‘Imaginary World’ Lyric Video on YouTube
︎︎︎ Chromes’s ‘The Good Life’ Lyric Video on YouTube
︎︎︎ Annie DiRusso’s ‘Wearing Pants Again’ Lyric Video on YouTube
Instagram Sticker/GIFs ︎︎︎
︎︎︎ Disturbed’s The Sickness 25th Anniversary Tour
︎︎︎ Three Days Grace’s ‘Mayday’ Visuals
︎︎︎ Pantera’s Logo
︎︎︎ Declan McKenna’s ‘Champagne/That’s Life’ Visuals
Sous Le Manteau & Iconofly
Brand Identity, Social Media, Web Design, Book DesignIconofly︎︎︎ is a curatorial platform that is a powerhouse for art, design, and fragrance, one of its collection being ancient French potion-inspired niche fragrances by the name of Sous Le Manteau︎︎︎. As a designer working primarily on Sous Le Manteau and occasionally on its umbrella brand Iconofly, I have designed both digital and print design catered to each of its respective target audience and time-based projects.
(Sous Le Manteau)
Social Media Graphics ︎︎︎
︎︎︎ Instagram Story Motion Graphics
︎︎︎ Instagram Feed Series (Fragrance Recipe)
︎︎︎ Instagram Feed Series (3-row color-coded mini series; Fragrance-inspired Collage by Sophie El Mestiri, Art/Design Inspo, Fragrance shot)
(Sous Le Manteau)
Book Design ︎︎︎
︎︎︎ Poetry visual book design for the collaboration between slm and poet, Guillaume Auda & photographer, Kseniya Kurs
(Iconofly)
Web Design ︎︎︎
︎︎︎ Web redesign prototype of Iconofly’s website︎︎︎
(Iconofly)
Print Design ︎︎︎
︎︎︎ Catalog design for Robert Markell “I am there” Exhibition in New York & Paris
︎︎︎ English vers. of catalog (Letter size)
︎︎︎ French vers. of catalog (A4 size)
︎︎︎ Robert Markell “I am there” Exhibition Flyer
A Little Piece of You ♡
Zine Design, Web Design, Product Design
As we go on about our lives in this fast-paced world, we rarely stop to appreciate the things and the people around us, only until a major life event changes that. This project was sparked from a personal experience of facing shocking news about my dad being diagnosed with cancer, which inevitably caused a pause in my life. During those times, I looked inwards to reflect back on my memories with this person, and begin to value our shared moments and the ways in which this relationship has shaped and guided me.
Inspired by my moment of reflection, I sat down with friends and strangers to listen to their personal stories surrounding their connection with those they cherish most in life, and ultimately designed locket for them as an exchange. Through these conversations, they learn to put their walls down and reminisce about a special someone. These stories taught me the different kinds of love; familial, romantic, companionship. It also revealed the complexities of relationships; of time and space, of life and death.
Inspired by my moment of reflection, I sat down with friends and strangers to listen to their personal stories surrounding their connection with those they cherish most in life, and ultimately designed locket for them as an exchange. Through these conversations, they learn to put their walls down and reminisce about a special someone. These stories taught me the different kinds of love; familial, romantic, companionship. It also revealed the complexities of relationships; of time and space, of life and death.
A Little Piece of You is an ode to human connections. The zine gives these stories the space to hold power and vulnerability.
The contribution of one’s curation is then translated into scannable lockets that lead to a microsite consisting of memories they can hold onto. This is made possible through the Near-Field Communication (NFC) technology, which allows the activation from necklace/bracelet to mobile phones much like a QR code.
These jewelry pieces are my gift for them for allowing me to learn about love. It also becomes living proof that although people are mortal, memories lasts forever.
New York: In Silence
Book DesignNew York: In Silence is a hand-crafted accordion book that follows my journey of mindlessly walking around the streets of New York from dawn ‘til dusk. Through my unplanned strolls I took occasional pauses, both physically and mentally, in those moments I captured the landscape with a film camera. Later during editing and book-making, I stripped the people away from the scene in a personal attempt to feel more connected to the space. As a result, this offers a new perspective to how we view these streetscapes and a touch on the interaction with light and shadow.
